The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains Paperback – September 18, 2018

by Robert H. Lustig (Author)

“Explores how industry has manipulated our most deep-seated survival instincts.”—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker

The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.

While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover.

Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.

With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

Die Apokalypse Gottes: Eine Offenbarung

Die Apokalypse Gottes: Eine Offenbarung (German Edition) Paperback – April 13, 2012

German Edition by Alexander Laurent (Author)

Zwangseingewiesen, mit Verdacht auf paranoide Schizophrenie, tritt Thomas Bachspiel eine Therapie bei dem Psychiatriepsychologen Dr. Merten an. Während sich Bachspiels Untergangs- und Verfolgungsängste schon bald gegen seinen Therapeuten richten, glaubt Dr. Merten hinter den Phantasien des unscheinbaren Mannes außerordentliches Gefahrenpotenzial zu erkennen. Als Bachspiel schließlich eines Nachts auf unerklärliche Weise der geschlossenen Abteilung entkommt, beginnen sich im Alltag des Psychologen irritierende Ereignisse zu häufen … Jahrtausendelang verhießen Legenden und Prophezeiungen eine Zeit schwärzester Ereignisse für die Menschheit; eine Zeit, in der jeder Einzelne großen Umwälzungen, enormem Leid und tödlichen Qualen aussetzt sein wird. Dieser Roman ist eine Antwort, keine Fiktion. Er zeigt seinen Lesern, dass mehr als das augenscheinlich Wahrnehmbare existiert. Insbesondere soll er Überlebenden sowie späteren Generationen zu verstehen geben, warum das Ende kam … wieso es sein musste.

Compulsorily committed, with suspicion of paranoid schizophrenia, Thomas Bachspiel enters therapy with the psychiatric psychologist Dr. Merten on. While Bachspiel’s fears of doom and persecution soon turned against his therapist, Dr. Merten to recognize extraordinary potential for danger behind the fantasies of the inconspicuous man. When Bachspiel finally inexplicably escapes the closed department one night, irritating events begin to pile up in the psychologist’s everyday life… For millennia, legends and prophecies promised a time of the darkest events for mankind; a time when every individual will face great upheaval, tremendous suffering and mortal agony. This novel is an answer, not fiction. He shows his readers that there is more than meets the eye. In particular, it should help survivors and later generations to understand why the end came… why it had to be.

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